PHILOSOPHY

The island of Inish Turk Beg is uplifting. Surrounded by the extraordinary beauty of Clew Bay, and by a wonderful variety of vistas, it soaks up the kinetic energy that flows to it from the skies and the seas all around.

This natural dynamism combines with a spiritual metamorphosis: when the only boundary is the sea, when one's visitors are scudding clouds, squawking gulls and twinkling oysters, the world looks different.

One’s senses are supercharged, experiences intensify, life seems to amplify. And so one’s days on the island become a carousel of vivid events, captured in the mind’s eye. We talk of this experience in the wild world of Inish Turk Beg as breathing "a lungful of life".

With such a wonderful reality to draw upon, our brand sets out to offer the same experience in everything that we do -- our food gives life to taste; our music celebrates the brilliance of Irish instruments; our artists re-express the intoxication they feel living on the island; our whiskey is infused with the spirit of the big skies, the wild seas, the warmth of our fires; our ponies are beautiful beasts born and bred in a beautiful place; staying on the island is the ultimate experience of our world.

Somehow, the island of Inish Turk Beg anchors the great vessel of our brand. The scale and energy of the Atlantic, the freedom of being islanders, the bonhomie of the Irish, the dramatic history of Clew Bay, and the sheer lack of inhibition that lights up each day on the island -- these all shape our everyday philosophy.